Apply to become a J-line dealer

J-line by Jolipa Where ideas come to life.

J-line by Jolipa is a leading Belgian wholesaler of home accessories and decorative items and was founded in 1978. J-line is our brand. As a family business we have always had the freedom to follow our own taste, own intuition and our own feeling.

With 12.000 items, we offer a wide mix of furniture and home decoration. All sorts of interior styles are represented: classic, modern, Scandinavian, retro, industrial, boho and even coastal. Our office and warehouse is located in Tournai (Belgium), where we also have showrooms of 6.000 m². Twice a year, J-line by Jolipa has its own preshow where customers are always the first to discover the latest home accessories for the coming season.

We look forward to welcoming you!

6.000 m2


32.000 m2



Decorative items


Satisfied customers


Shipments per day


Years of experience

Core values


As a family business we are very proud of the personal relationships we build with our customers, staff members and suppliers. When you do business with us, we treat you like one of our own!


We believe teamwork enables ordinary people to achieve extraordinary things.

Customer Focus

By placing the customer at the center of our business, we are able to deliver an excellent customer service.


Trust our creativity! Each season we present you the newest trends and collections.

Discover our spectacular showrooms

Why you should plan your visit today!

Why is it so important to visit our showroom to make an important purchase? Why do you need to do the physical visit when online is right there?

Well, let us reassure you, there are plenty of reasons for that:

Be inspired

Discover the latest trends, styles, colours and designs in absolute premiere! Visiting our showroom will change your entire perspective – it gives you a great indication of how your shop can look like

You can shop both the Spring-Summer and Autumn-Winter collection at the same time! More than 11.000 articles on show in our 6.000 m² showrooms. Be spot-on with the upcoming trends!

Our interior experts are ready to assist you during your entire visit. Have all your questions answered on the spot.

Coming to our preshow implies fast delivery! You can purchase your collection months before the start of the tradeshows.Our experienced J-line sales team is ready to assist you during your entire visit.

If you take the time to come to us, we will gladly offer you an unforgettable experience: be inspired with new ideas, meet fun people and enjoy a delicious lunch & refreshing drinks! Also ask for the possibilities regarding hotel and taxi. The best part: we cover most of your expenses!

Welcome to our online universe Get the right products for your shop

Discover more about our collections, product range and J-line brand by applying to become a J-line dealer to get access to

You can order your favourite products in just a few clicks via our B2B webshop. Easy, fast and 24/7!

The advantages of our webshop at a glance:

  • Convenience:
    You can shop at any time you want as our webshop is available 24/7.
  • Full range:
    Discover more than 11.000 products sorted according to your wishes: by product category, inspiration room or collection.
  • Full product information:
    Find all the product information you need: description, size, color, images, minimum quantity, price, stock availability,…
  • Easy search:
    Plenty of filters are available for your convenience. Therefore, you can quickly shop for what you want.
  • Personal hub:
    My account is your central point for orders, invoices, wish lists, media,…

Apply to become a J-line dealer

Thank you for your interest in becoming a J-line dealer. Please complete and send the form below. Your application will be reviewed within a week. The agent or distributor from your country will get in touch with you.

As a wholesaler, J-line by Jolipa only sells to retailers (B2B). J-line by Jolipa does not sell to private individuals / consumers.